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5 November 2019

Cardboard Choir.

by Syd Briscoe


Amazon Prime: “Everybody Needs Somebody to Love” - 90s

Amazon's bid for festive domination sees their iconic cardboard boxes once again burst into song. To the tune of Solomon Burke's 'Everybody Needs Somebody To Love', a bunch of friends, families, and lovers are brought together by exchanging gifts for the holidays.

Tying everything together is a cheery delivery driver, who takes joy in handing over orders on time. While we can't imagine many in the profession feel the same during the Christmas rush, it's a neat throughline which culminates in a rather emotional reunion of her own.

Director Henry-Alex Rubin expertly delivers these emotional beats, balancing different methods of communication and relationships in order to ensure love, in all its forms, is at the heart of the film. Whether it warms the hearts of those in the driver's seat remains to be seen.


Creative Agency: Lucky Generals Ⓟ Ⓦ
Creative: Nick Bird / Lee Smith
Film Production: Smuggler Ⓟ Ⓦ
Director: Henry-Alex Rubin Ⓟ Ⓦ
Editor: Paul Watts Ⓦ @ The Quarry Ⓟ Ⓦ
Offline Producer: Tor Adams
Post Production: The Mill Ⓟ Ⓦ
Sound Designer: Sam Robson Ⓦ @ 750MPH Ⓟ Ⓦ

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