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22 May 2019

Gut reaction.

by Andrew MacGregor

Amazon Prime: “Choke” - 60s

The last in Amazon Prime's amusing series of films offers one of the most dramatic applications of the Heimlich manoeuvre we've seen for some time. As a man chokes on his dinner, his fellow restaurant patrons can only watch in abject horror - save for one fearless diner.

Wrapping her arms around the victim like a medically trained bear, the protagonist blows and thrusts as if trying to exorcise a demon, let along a piece of food. The fact that we hear none of the carnage - only another soothing backing track - heightens the comic effect, as does the source of her sudden medical gumption.

Creative Agency: Droga5 Ⓟ Ⓦ
CCO: David Kolbusz
Group CD: Raphael Basckin / Shelley Smoler
Creative: David Wigglesworth / Ed Redgrave
Managing Director: Heather Cuss
Account Director: Callum Raines
Strategy Director: Tim Whirledge
Agency Producer: Peter Montgomery
Ass't Prod (Agency): Manon Rees
Film Production: Somesuch Ⓟ Ⓦ
Director: Steve Rogers Ⓟ Ⓦ
Producer: Lee Groombridge
Production M'ger: Luke Thornton
Executive Producer: Seth Wilson
Cinematographer: Daniel Landin
Production Designer: Drogo Michie
Costume Design: Rosa Dias
Hair Design: Louise Hinton
Make-Up: Louise Hinton
Editor: Scot Crane Ⓦ @ The Quarry Ⓟ Ⓦ
Offline Producer: Tor Adams
Post Production: Jon Purton @ Electric Theatre Collective Ⓟ Ⓦ
Colourist: Jean-Clément Soret @ MPC Ⓟ Ⓦ
Sound Designer: Sam Ashwell Ⓦ / Jeff Smith Ⓦ @ 750MPH Ⓟ Ⓦ
Music Production: Woodwork Music Ⓟ Ⓦ

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