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1 February 2019

Not So Smart

by Syd Briscoe


Amazon: “Not Everything Makes The Cut” - 90s

Amazon showcase some of their less successful smart products in a star-studded Super Bowl outing. From hot tubs to toothbrushes, it's heartening to know that the retail giant realises some things needn't get any smarter.

This fun 60" montage is packed with celebrities suffering technological glitches, including Broad City stars Ilana Glazer and Abbi Jacobson accidentally turning on the waterworks and Forest Whitaker losing valuable podcast-listening time. Harrison Ford versus his dog's smart collar deserves special mention, as the notoriously grumpy star battles tech that can turn woofs into Prime orders.

Meanwhile, smart hub owners will be relieved to know that this film won't rouse their own Alexa. That is, unless the rise of the machines is scheduled to start on Super Bowl Sunday...


Creative Agency: Lucky Generals Ⓟ Ⓦ
Film Production: Hungry Man Ⓟ Ⓦ
Director: Wayne McClammy Ⓟ Ⓦ

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