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3 September 2019

Another Pair of Eyes

by Syd Briscoe

Amazon Echo: “Morning Ritual” - 60s

This insightful film from Amazon draws attention to the uses of their voice activated Echo technology - ones far more vital than trying to trick Alexa into swearing. A woman goes through her daily routine with the device in question, enquiring about the time and weather in an apparently casual manner. At least, until it becomes apparent just how useful the answers really are.

Made in partnership with the RNIB, the subtle narrative demonstrates how transformative a home hub can be for someone visually impaired - no more getting soaked in an unexpected downpour, for one thing. Director Frédéric Planchon brings a light touch to proceedings, ensuring the main character never feels othered throughout the narrative.

Creative Agency: Joint Ⓟ Ⓦ
Film Production: Academy Films Ⓟ Ⓦ
Director: Frédéric Planchon Ⓟ Ⓦ
Editing: The Assembly Rooms Ⓟ Ⓦ
Post Production: The Mill Ⓟ Ⓦ
Sound Designer: Dan Beckwith / Jack Hallett / Jon Clarke @ Factory Ⓟ Ⓦ

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