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29 April 2019

Catch it if you can.

by Andrew MacGregor

Aldi: “Bus to Catch” - 60s

Aldi's latest instalment of their ‘That's Amazing!' campaign turns a commuter's Hail Mary dash for the bus into an Eighties-flavoured triathlon. Scored by a cover of Bonnie Tyler's ‘I Need a Hero', the ad pits the protagonist against burst water pipes and other pedestrian hazards on his route to glory… or the number 83 bus, at any rate.

While we are well-accustomed to the supermarket's strain of slapstick athleticism, this outing stands out thanks to some extra visual polish and the lead's wide-eyed determination. Needless to say, the supermarket's resident triathletes, Alistair and Jonny Brownlee, make their obligatory contribution with middling results.

Creative Agency: McCann Manchester Ⓟ Ⓦ
Film Production: Outsider Ⓟ Ⓦ
Director: Chris Balmond Ⓟ Ⓦ
Producer: Jeremy Bannister
Cinematographer: Theo Garland
Music: I Need a Hero (cover)

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