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13 May 2020

Going postal.

by Andrew MacGregor


Adobe: “In The Time It Takes To Get There” - 11 mins 28s

This entertaining short film began life as a movie poster created in Adobe Photoshop by graphic design student Sam West. In the hands of director Zach Braff, it’s become an eighteenth-century parody of social media influencers. Naturally.

The result is a sumptuous two-hander that sees Florence Pugh’s weary influencer question her choices in life - namely her decision to endorse an inflammatory hair tonic. Not that her manager (Alicia Silverstone with a commendable English accent) gives a toss.

Despite the indulgent running time, sparky performances and Braff's constantly amusing script keep things interesting. There’s also a fun cameo by Fyre Festival survivor Andy King, who catches Pugh’s eye for, ahem, reasons beyond us.


Film Production: RSA Ⓟ Ⓦ
Director: Zach Braff
Producer: Zach Braff / Morna Ciraki / Chris Karabas
Executive Producer: David Mitchell
Cinematographer: Mauro Fiore
Production Designer: Darcy Scanlin
Costume Design: Chrisi Karvonides-Dushenko
Choreography: Chuck Maldonado
Editor: Dan Schalk
Casting: Francene Selkirk

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