DAVID reviews

26 November 2017

Adidas: Back on the prowl.

by Andrew MacGregor


Adidas: “Predator is Back” - 1 min 34s

Adidas talisman Paul Pogba marks his return from injury with an afternoon stroll. Accompanied by Screamin’ Jay Hawkins’s ‘I Put A Spell On You’, the tracksuit trickster indulges in some street magic.

When he’s not providing instant makeovers, the Manchester United and France midfielder pays tribute to past masters: Alessandro del Piero ‘cameos’ as a shop sign, while Zinedine Zidane is captured mid-volley. Big boots to fill, but Pogba fancies himself.

It’s a welcome shift from Pogba’s caffeinated Adidas work. Measured sound design complements the black, white, and red aesthetic. Meanwhile, the brand’s latest Predator boot promises “savage control”. Let’s see what Premier League referees make of that.


Creative Agency: Iris London
Creative Director: Rachid Ahouiyek
Creative: Jonathan Wedlake / Matt Carter
TV Producer: Michael Hanney
Film Production: Skunk London Ⓦ
Director: J J Augustavo
Producer: Sophie Brooks
Executive Producer: Kate Taylor
Cinematography: Will Bex
Service Co Prod: Michelle O’Brien / Eleanor Mulcaster (Production M'ger)
Editor: Govert Janse @ Marshall Street Editors Ⓦ
Post Production: Big Buoy Ⓦ
Sound Designer: Munzie Thind @ Grand Central
David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com