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22 November 2018

A twist in the tale.

by Andrew MacGregor


AT & T: “The Shot” - 90s

What begins as an uplifting sports drama soon turns into a sci-fi brawl in this genre mash-up from AT & T. When a high school basketballer clinches victory in the final seconds, one assumes this is the feel-good story of the year… until events take a dark turn in the locker room.

This tonal shift is ably handled by director Steve Rogers, who juxtaposes the game's golden hue with a foreboding encounter between the protagonist and two government suits. Once the dust has settled, at least we know where the former gets his impressive aim from.

Meanwhile, the telecom outfit claim their generous data plans allow to make such genre hops with ease. As with their previous big budget switcheroo, the brand make an uplifting-cum-white knuckle case for freedom of choice.


Film Production: Biscuit Filmworks Ⓟ Ⓦ
Director: Steve Rogers Ⓟ Ⓦ (Somesuch Ⓟ Ⓦ)
Producer: Karen O'Brien
Head of Production: Rachel Glaub / Mercedes Allen-Sarria
Cinematographer: Adam Arkapaw
Production Designer: Bruce McCloskey
Editor: Rich Orrick Ⓦ @ Work Ⓟ Ⓦ

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