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17 April 2019

Cool running.

by Andrew MacGregor


AT & T: “Gelato” - 30s

Last Sunday's Masters tournament saw AT&T double-down on their road safety campaign, as well as underline their business credentials via a trio of ads directed by Michel Gondry. This particular instalment demonstrates how a mid-size gelato firm can benefit from real-time data tracking and remote collaboration.

If all this sounds about as fun as a melted sundae, fear not. Spirited set design brings the ins and outs of Raffi's Gelato to life, as the owner seamlessly moves between supermarket freezers, development kitchens, and delivery trucks - just the kind of ease the advertised tech firm wish to bestow upon US entrepreneurs.


Creative Agency: BBDO New York Ⓟ Ⓦ
Group ECD: Matt MacDonald
CCO: Greg Hahn
ECD: Daniela Vojita / Susan Young
Creative Director: Kara Goodrich / Pebble Goh
Film Production: Partizan Ⓟ Ⓦ
Director: Michel Gondry Ⓟ Ⓦ
Producer: Raffi Adlan
Managing Director: Lisa Tauscher
Executive Producer: Molly Griffin
Cinematographer: Shawn Kim
VFX: The Mill Ⓟ Ⓦ
Colourist: Adam Scott @ The Mill Ⓟ Ⓦ

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