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16 August 2019

Home from home.

by Andrew MacGregor

AGL: “Max's New Space” - 60s

Australian energy company AGL understand how difficult moving home can be - especially if it's the only place you've ever known. That's the dilemma facing young Max in this 60" commercial, and he can't leave without saying his goodbyes.

Max's subsequent farewell tour of the house takes him to - among other things - the bins, the swing, and the "magic cupboard". When he finally lets go of his first home, it's up to the brand to ensure his second is as welcoming as possible.

Despite the egregious tugging of heartstrings on show here (and the odd mumbled line of dialogue), the ad keeps viewers onside with its intimate visuals, relatable perspective, and sense of, erm, light relief.

Senior Creative: Lucy Aston ♀
Film Production: Academy Films Ⓟ Ⓦ
Director: Vince Squibb Ⓟ Ⓦ
Producer: Julianne Shelton
Production M'ger: Nina Bos
Music Production: Siren Ⓟ Ⓦ

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