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25 March 2020

Uncommon enlist Jonas Roth and Rasmus Smith Bech.

by Andrew MacGregor


Danish creative duo Jonas Roth and Rasmus Smith Bech have joined the ranks at Uncommon.

The pair join after a successful stint at 4Creative, with highlights including Channel 4’s ‘Complaints Welcome’ campaign and a revamp of social media–based reality show The Circle.

Upon arriving at Uncommon HQ, Roth says: “The long list of ambitious clients and brilliant work is simply impressive. Uncommon not only share our vision for the industry’s role in the world, they act on it. We can’t wait to make that dent even bigger.”

Jonas and Rasmus see things differently. Their view is something truly individual.

Nils Leonard, Uncommon co-founder.   


Compatriot Smith Bech adds: “What Nils [Leonard], Natalie [Graeme], and Lucy [Jameson] have built feels like the most interesting and exciting place to be right now. It’s a place of possibilities - now let’s make them happen!”

Roth and Smith Bech have crossed paths with Leonard before at Grey London, as it happens, and the Uncommon co-founder is pleased to remake their acquaintance.

“Jonas and Rasmus see things differently,” says Leonard. “Their view is something truly individual, and getting to work with their talent (again) is something I’m really looking forward to.”

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