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26 June 2019

Emily Maye arrives at You Are Here.

by Andrew MacGregor


US-born director and photographer Emily Maye has brought her eye for sporting endeavour to You Are Here.

The Californian has carved a niche for herself as one of the cycling world's most prominent spectators, impressing teams and brands alike with her raw portfolio and in-depth knowledge of the sport.

Whereas some of her peers merely chase the glory shot, Maye prefers to concentrate on the mental and physical toil athletes must endure in order to reach the top. "No pain, no gain," as the old adage goes.

Maye explains: "You have to have an affection for the people you're photographing, but you also kind of want them to suffer - because that's what they're going through and you know it's a beautiful moment."

This approach has enabled to her to gain the trust of athletes from all backgrounds as she captures their skill, technique, and demeanour. Maye's profile of NBA draftee Jayson Tatum, for example, shows her appreciation for what goes on behind the scenes in elite sport.

Maye's zest for authenticity is matched by her desire not to be pigeonholed because of her gender. Both she and You Are Here believe female directors shouldn't be tied exclusively to female-orientated projects... and that it's time to put this theory into practice.

To learn more about Emily Maye, ring You Are Here's Luca Antoniazzi on 020 3735 6699 or email him via luca@youarehereuk.com.

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.