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14 March 2019

Dumas Haddad enters the Darkroom.

by Andrew MacGregor


London-based filmmaker Dumas Haddad has joined Partizan's developmental roster, Darkroom.

The director-stroke-photographer already has numerous well received promos to his name, including work for the likes of Ghetts, Jacob Banks, and Jerome Thomas, but Haddad thinks Darkroom's support can help him achieve his full potential.

Since Haddad first broke onto the scene with content for fashion labels and culture platforms, he's been weaving ever more sophisticated techniques and narrative devices into his work, as well as a desire to raise the profile of up-and-coming musicians and creatives like himself.

One who's benefited from Haddad's approach is singer-songwriter and fellow Londoner Jerome Thomas. Drawing from the troubled history of America's Deep South, Haddad delivers what he calls a "grindhouse Afrofuturist Western" for Thomas's latest track, ‘Bruises'.

Visceral yet refined, Haddad's promo sets its stall out with distressing imagery against a sun-kissed backdrop (Margate, of all places). Wherever Haddad's next shoot takes place, he knows he's got Darkroom's unwavering support.

For more on Dumas Haddad and Darkroom, speak to Claire Stubbs on 020 7851 0200 or email her via claire.stubbs@darkroomworld.com.

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